Walls & Ceilings: Modest Museums Seen as Wise Investment
14 November 2016

Can museums revitalize Main Street? In municipalities around the country, mayors and town councils see new proof that they do. Some point to Florence County, S.C., where a new museum has sparked economic revitalization and renewed civic pride. And at $307 per square foot to build, it shows how modest means and lofty aims bring outsize results.

Located in the northeastern corner of South Carolina in its so-called Pee Dee region, the downtown museum is hailed as a magnet for “foot traffic,” said Florence Mayor Stephen Wukela, calling it “nothing short of a fantastic, Smithsonian-quality museum.”

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